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North Central Phoenix Spotlight | Underground Fitness

North Central Phoenix Spotlight | Underground Fitness

  • Stephen Caniglia
  • April 21, 2021
North Central Phoenix Spotlight: Underground Fitness
 
All of us at The Caniglia Group are not only rooted in Phoenix, but are also passionate about promoting and supporting the small businesses there. For our first North Central Phoenix Spotlight we chose Underground Fitness, a personal and group training gym that Erik Jensen has been a member of for years. Here are a few questions we asked Coach Ron Edwards.

Tell us about yourself. What’s your background?

I’m a native Phoenician, and I grew up in the North Central area. I have lived in and around Sunnyslope most of my life and still do today. My wife and I even got married behind Sunnyslope Mountain. We have no children, but we do have a Pitbull Terrier that was a rescue, a hedgehog, and a Leopard gecko!

What drew you to a career in fitness?

I was drawn to a career in fitness through a mix personal passions and professional interests. I started working on getting into better shape in my early twenties to overcome poor habits. Shortly after, I began working in adult education as a GED tutor. Over time, I realized that I was good at helping people transform into better versions of themselves, and I decided to combine my passion for exercise and self-improvement with the skills I learned teaching into a career!

-How long has Underground Fitness been in business?

Underground Fitness has been in business about 10 years.

How did COVID change your business model, and what precautions have you taken? Also, have you been able to bounce back?

COVID changed a lot for us. Gyms were closed more than once in 2020. As a result, we had to grow and get better at helping people who were no longer directly in front of us anymore. We moved into accountability coaching full-force and developed our 63 Day Transformation Program. Through the program, we are able to help clients develop their Perfect Day: a scheduled, measured way of tracking their goal drivers in real time every day. With this method, I’m able to help UF clients stay on track and make the behavioral changes necessary to bring about permanent and sustainable changes 24 hours a day – even if they’re away from the gym. We’ve utilized this tool along with virtual workout sessions through Zoom during most of the pandemic, and it got great results. Now, we are combining it with in person work, and the results have been astounding. We’re helping men and women lose weight permanently. The results earned from participating in this type of program have spoken for themselves, and I think it was critical to our ability to survive as a business through 2020 and bounce back.
 
Currently, we’re still following all CDC guidelines and recommendations for safe operation. Underground Fitness is committed to the health and safety of our clients. If there’s a chance it will help, we’re doing it.

Do you have a recent client success story you could share? We don’t have to include names.

Yes! I just finished a 9 week Transformation Program with another North Central resident named Andrew H. Here’s what he had to say upon program completion in his own words:

Hey Ron,

Thanks so much for taking me on an 8 week journey to rediscover what’s important. I went from 212 lbs. to 197 lbs. in eight weeks and one day. I feel better, My clothes fit better. And most importantly, you have helped me kick start what will be long term positive changes in the way I eat, and regain my love of the gym.

Thanks again for your positive input and knowing exactly how, and how much to push me.

PS – The pictures are legit. No sucking in.

Andrew

This is just one example of the power of the 63 Day Transformation we’ve developed and the behavioral changes it produces!

Ready to give our North Central Phoenix Spotlight, Underground Fitness a try? They’re located a 9714 N 7th St, Phoenix AZ 85020 and you can find out more about them here.

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